Expert on conflicts of interest, trust, disclosure, advice and decision making.

Dr. Sunita Sah is an award-winning professor and organizational psychologist at Cornell University who has spent over a decade conducting ground-breaking research on advisor-advisee relationships, trust,  conflicts-of-interest, disclosure and compliance. Her research has been published in top academic journals in management, medicine, economics and psychology, and also in The New York TimesHarvard Business Review, and Scientific American.

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LA Times

October 22, 2019

Why you find it so hard to resist taking bad advice
The Sydney Morning Herald

October 5, 2019

Governments are learning a simple and cheap nudge can yield big dividends
Australian Financial Review

July 19, 2019

The many doubts of Michael Hodge, QC


Why you find it so hard to resist taking bad advice

The LA Times.

The Paradox of Disclosure

The New York Times.

Missing Product Information Doesn’t Bother Consumers as Much as It Should

Harvard Business Review.


The Morality of Larks and Owls

BBC World News - Global with John Sopel

The Business of Medicine - Discrepancies in Conflict of Interest Policy

Behavioral Science and Policy Association

Royal Commission into Misconduct in the Banking, Superannuation and Financial Services

Radio National (Australian Broadcasting Corporation) - Sunday Extra


Mind the (information) gap: Strategic non-disclosure by marketers and interventions to increase consumer deliberation.

Conflict of interest disclosure with high quality advice: The disclosure penalty and the altruistic signal.

Conflict of interest disclosure as a reminder of professional norms. Clients First!

 Organizational Behavior and Human Decision Processes, 154, 62-79.

Copyright © 2020 Sunita Sah. All Rights Reserved.