EXPERT WITNESS & STRATEGIC ADVISORY
Rigorous, empirical behavioral science and institutional analysis for complex litigation, regulatory inquiries, and high-stakes governance.
Dr. Sunita Sah provides objective, evidence-based consultation and expert witness testimony in civil and criminal litigation, as well as advisory services for government bodies, regulatory inquiries, and institutional commissions. Her expertise bridges pharmaceutical and healthcare marketing, clinical medicine, organizational psychology, and behavioral economics, drawing upon more than two decades of empirical research on conflicts of interest, undue influence, institutional compliance, and decision-making integrity.
Conflicts of Interest & Disclosure
Empirical assessment of physician-industry relationships, pharmaceutical marketing and off-label prescribing practices, financial advisory bias, and the unintended behavioral distortions caused by mandatory disclosure policies.
Institutional Governance & Scientific Integrity
Evaluation of procedural bias, diagnostic error, forensic and scientific reliability within institutional frameworks and regulatory bodies
Compliance, Authority &
Undue Influence
Analysis of psychological compliance mechanisms, systemic corporate and institutional pressure, whistleblower suppression, and organizational cultures of silence.
Behavioral Design & Organizational Ethics
Strategic behavioral consultation for mission-driven enterprises seeking to build evidence-based systems that safeguard and support individual agency and consumer transparency.
EXPERT CREDENTIALS
Tenured Full Professor, Cornell University: Leading academic researcher on influence, authority, compliance, and defiance.
Former Commissioner, U.S. National Commission on Forensic Science: Appointed to evaluate scientific reliability, minimize bias, and establish national standards across federal and state forensic disciplines.
Physician & Clinical Investigator: Trained and practiced medicine in the United Kingdom, with foundational expertise in clinical trials, physician judgment, and healthcare standard-of-care environments.
Pharmaceutical Marketing Expertise: Experienced healthcare management consultant and marketing director with industry-insider knowledge of commercial life sciences marketing, corporate strategy, and the mechanisms of industry influence on medical practitioners.
Extensively Peer-Reviewed Researcher: Extensive body of peer-reviewed research published in leading academic journals, including the Journal of the American Medical Association (JAMA), Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, and The Journal of Law, Medicine & Ethics.
REPRESENTATIVE MATTERS
Retained by judicial bodies, governmental authorities, global institutions, and litigating counsel across North America, Europe, and the Asia-Pacific region, Dr. Sah has advised and provided opinion to:
Government & Sovereign Inquiries: Including the U.S. Department of Justice for a national healthcare fraud case on industry gifts to physicians that resulted in one of the largest health care fraud settlements in US history at $2.2 billion, and for the Australian government’s Royal Commission into Misconduct in the Banking, Superannuation and Financial Services, producing a pivotal report on conflicts-of-interest that ultimately led to wide reaching reforms across the industry.
Complex Civil & Pharmaceutical Litigation: Covering multi-district litigation involving alleged off-label marketing, kickbacks, scientific advisory board bias, and deceptive pharmaceutical practices.
Criminal & Constitutional Proceedings: For high-stakes criminal defenses, state appellate hearings, and capital punishment (death row) post-conviction reviews by addressing severe institutional pressure, coerced compliance, and procedural bias.
Corporations and Industry: Including leading consumer technology platforms and wellness applications seeking rigorous behavioral content framing and decision architecture.
