NUDGE | 5 Jan 2026: Why is it so hard to say no?

Written By Sunita Sah

Why is it so hard to say no?

In 1963, the Milgram experiments revealed something unsettling. 

Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t bring themselves to say no. 

Listen to Dr. Sah share why we agree to extra projects, unpaid favours and unreasonable requests even when we know we shouldn’t. 

Listen to the full podcast episode on NudgePodcast.com on your favorite platform…

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Sunita Sah
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