As consumers and citizens in the internet era, we have access to more information than ever when making purchases and other choices that affect our health, safety, and well-being.

This study in sheds light on the ebb and flow of ethical behavior throughout the day. Contrary to the idea of fixed “good” or “bad” people, we found that ethical conduct fluctuates based on energy levels and the time of day. Notably, even those who are usually ethical may succumb to unethical behavior when fatigued.